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DURING October 2010, courage in the line of Yamaha sport bike is not yet disturbed by the efforts of the competitors. In that month, even Yamaha can achieve a market share of 49.15% with a sales volume of about 29 thousand units. Closest position, namely Honda, just perched on 37.92% with a volume of about 22 thousand units.
Competition entered late 2010 increasingly attractive after PT Yamaha Motor Kencana Indonesia (YMKI), the sole agent (ATPM) Yamaha motorcycle sport bike launched Byson and Scorpio Z new version. Both products gress began surging market in September 2010.
Meanwhile, PT Astra Honda Motor (AHM), car manufacturers Honda, launched the New Megapro, Tiger new version, and change the face of sports labeled CS1 city. Special New Megapro using 150cc machines, the sales quite attractive since entering the market in August 2010.
Yamaha currently flushed the market with three brands of motorcycle sport , namely Vixion , Byson , and Scorpio Z. Mainstay producer who penetrated the domestic market starting in 1974 , still based on the Vixion . The 150cc motorcycle , sold an average of approximately 18 thousand units per month in 2010 . None unmatchable . Not only in the 150cc class , but also for the entire class of motorcycle sport in the country .
Meanwhile , the youngest Byson , crawling with average sales of five thousand units per month , during the first two months of entering the market . Able to complete the estimated Byson Yamaha courage in the line of sports , though I had predicted would happen cannibalism against his brother , Vixion .
For sports Scorpio Z , it seems Yamaha have to spend a lot of marketing tactics . Motorcycle 225 cc engine was still running slow . Throughout January to October 2010, the average sales are only about 1,800 units .
King -Not-Be Lengah
The period January to October 2010, Yamaha is still a market share of domestic sport bike with a total volume of approximately 207 thousand units , equivalent to 49.64 % market share of motor sport . ( see table )
Was predictable . Yamaha Vixion muscle at which accounts for about 177 thousand units , and underneath Scorpio Z and Byson .
Yamaha's market share for the sports segment during the 10-month period continues to soar . Understandably , in the same period in 2009 , a market share of approximately 43 % of new Yamaha , even before the new year around 24 % . Understandably , in 2008 , Honda is still dominant with a market share of about 50 % .
Ironically , Honda was unable to stem the penetration Yamaha . Dominance in 2008 fall . In 2009 , of course for the 10 -month period , a mastery of the Honda dipped to around 41 % and shrinking in 2010 to about 33 % .
The fight in the last two years is making Honda extra hard to fortify themselves . Penetration by launching Yamaha sport bike with the injection system , Vixion , pulse increasingly felt in 2008 until 2010. Because of this , increasingly sharpen Honda sport line with launch CBR 150 and CBR 250 , which is applying injection . Both of these sport bike , even if it was introduced to the public in the event of Jakarta Motor Cycle Show ( JMCS ) in 2010 , on November 3 to 7 , will enter the market in the first half of 2011.
Kawasaki squirm
On tough competition for the top position also feels diperebutan third position . Kawasaki dibesut PT Kawasaki Motor Indonesia ( KMI ) performed brilliantly rid Suzuki , PT Suzuki Indomobil Sales ( SIS ) .
In January-October 2008, Suzuki is still dominant with a market share of about 19%, still crippling Kawasaki 4% range. Suzuki mainstay in the sports line, the Suzuki Thunder, still able to bend Kawasaki products.
However, what would have thought, in the same period in 2009, Suzuki began haltingly gempuran Kawasaki. The result? Kawasaki began to bulldoze Suzuki with a market share of about 9%, while 5% of Suzuki.
Peak in the third-line dispute occurred in a 10-month period in 2010, Kawasaki was strolling with a market share of 13%, while the Suzuki dropped to just 3%.
There are hints, in 2011, Suzuki will market with new sports products. Reportedly, prepare Suzuki 135cc sport bike class. Without improvisation product and marketing strategy that fits, feels Suzuki difficult to regain third position.
Competition entered late 2010 increasingly attractive after PT Yamaha Motor Kencana Indonesia (YMKI), the sole agent (ATPM) Yamaha motorcycle sport bike launched Byson and Scorpio Z new version. Both products gress began surging market in September 2010.
Meanwhile, PT Astra Honda Motor (AHM), car manufacturers Honda, launched the New Megapro, Tiger new version, and change the face of sports labeled CS1 city. Special New Megapro using 150cc machines, the sales quite attractive since entering the market in August 2010.
Yamaha currently flushed the market with three brands of motorcycle sport , namely Vixion , Byson , and Scorpio Z. Mainstay producer who penetrated the domestic market starting in 1974 , still based on the Vixion . The 150cc motorcycle , sold an average of approximately 18 thousand units per month in 2010 . None unmatchable . Not only in the 150cc class , but also for the entire class of motorcycle sport in the country .
Meanwhile , the youngest Byson , crawling with average sales of five thousand units per month , during the first two months of entering the market . Able to complete the estimated Byson Yamaha courage in the line of sports , though I had predicted would happen cannibalism against his brother , Vixion .
For sports Scorpio Z , it seems Yamaha have to spend a lot of marketing tactics . Motorcycle 225 cc engine was still running slow . Throughout January to October 2010, the average sales are only about 1,800 units .
King -Not-Be Lengah
The period January to October 2010, Yamaha is still a market share of domestic sport bike with a total volume of approximately 207 thousand units , equivalent to 49.64 % market share of motor sport . ( see table )
Was predictable . Yamaha Vixion muscle at which accounts for about 177 thousand units , and underneath Scorpio Z and Byson .Yamaha's market share for the sports segment during the 10-month period continues to soar . Understandably , in the same period in 2009 , a market share of approximately 43 % of new Yamaha , even before the new year around 24 % . Understandably , in 2008 , Honda is still dominant with a market share of about 50 % .
Ironically , Honda was unable to stem the penetration Yamaha . Dominance in 2008 fall . In 2009 , of course for the 10 -month period , a mastery of the Honda dipped to around 41 % and shrinking in 2010 to about 33 % .
The fight in the last two years is making Honda extra hard to fortify themselves . Penetration by launching Yamaha sport bike with the injection system , Vixion , pulse increasingly felt in 2008 until 2010. Because of this , increasingly sharpen Honda sport line with launch CBR 150 and CBR 250 , which is applying injection . Both of these sport bike , even if it was introduced to the public in the event of Jakarta Motor Cycle Show ( JMCS ) in 2010 , on November 3 to 7 , will enter the market in the first half of 2011.
Kawasaki squirm
On tough competition for the top position also feels diperebutan third position . Kawasaki dibesut PT Kawasaki Motor Indonesia ( KMI ) performed brilliantly rid Suzuki , PT Suzuki Indomobil Sales ( SIS ) .
In January-October 2008, Suzuki is still dominant with a market share of about 19%, still crippling Kawasaki 4% range. Suzuki mainstay in the sports line, the Suzuki Thunder, still able to bend Kawasaki products. However, what would have thought, in the same period in 2009, Suzuki began haltingly gempuran Kawasaki. The result? Kawasaki began to bulldoze Suzuki with a market share of about 9%, while 5% of Suzuki.
Peak in the third-line dispute occurred in a 10-month period in 2010, Kawasaki was strolling with a market share of 13%, while the Suzuki dropped to just 3%.
There are hints, in 2011, Suzuki will market with new sports products. Reportedly, prepare Suzuki 135cc sport bike class. Without improvisation product and marketing strategy that fits, feels Suzuki difficult to regain third position.
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